去年受邀為【台灣富士軟片資訊品牌日】設計展場的印刷展示物，委託我們以日系食品品牌為題，從命名開始延伸一系列的應用設計。Yuttari強調舒適、愉悅的品牌個性，以清新、明亮的色彩，及輕盈簡約的線條體現品牌的活力與自在舒服的生活主張。透過富士軟片資訊專業的印刷技術，搭配不同紙材及油墨的應用，展現設計的細節與數位印刷解決方案。
Last year, we were invited to design printed display materials for the “Taiwan Fujifilm Information Brand Day” exhibition. We were commissioned to create a series of application designs themed around a Japanese food brand, starting from naming. Yuttari emphasizes a comfortable and delightful brand personality, expressed through fresh, bright colors, and light, simple lines that convey the brand’s vitality and comfortable lifestyle philosophy. Utilizing Fujifilm Information’s professional printing technology, along with different paper materials and inks, the design details and digital printing solutions were showcased.
2023
Fujifilm BI Taiwan
Choi Hiocheng
Branding
Packaging
