在物質條件匱乏的過去，採集或購買野生的青草來入菜煮茶、敷治焚熏，以滿足治病保健、趨吉避凶等各種日常需求，曾是台灣不可獲缺的俗民文化。
隨著時代變遷，這些不起眼的雜花野草在都市中似乎顯得不合時宜，連僅存的青草茶都不免流於「老人茶」的既定印象。因此我們希望藉由令人耳目一新的視覺語言，重新「扦插」一個融入當代生活脈絡的品牌企劃，並透過茶飲、香氛等衍生產品，讓充滿生命力的青草文化再度抽發新枝。
In the age of material scarcity, wild grass could be exploited to meet daily needs including cooking, making tea, healing, even attracting good luck. It used to be a vital part of the folk culture in Taiwan.
As times change, these garden-variety flowers and grasses seem to be incompatible with modern city life. Even the herbal tea has been considered as the “old people’s tea”. Therefore, we would like to initiate a project that integrates into contemporary society, by means of vibrant visual languages which apply to tea, fragrance and other derivatives, to give a new life to the withered culture.
2023
Mt.Yasso
Chen Chungyang
Branding
Packaging
